Answers
Mar 08, 2023 - 03:15 PM
Yes, a majority do. 61% of consumers rely heavily on reviews, saying they are either very important or essential in the buying process. 81% read reviews at least half of the time during the shopping process, while 35% refer to them at least 90% of the time.
Jul 14, 2023 - 01:25 PM
Regarding Product Reviews, our 2021 survey shows 81% of consumers read product reviews 50% or more of the time before buying a product, and over 1/3rd (35%) of consumers read reviews over 90% of the time before buying.
