Which component of the Traffic & Conversion Stack is most important to consumers?
Traffic & Conversion Suite
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Open Mar 08, 2023 - 03:15 PM
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Mar 08, 2023 - 03:15 PM
Reviews and ratings. A Shopper Approved survey found that 51% of consumers said that between the reviews and ratings, Q & A and website security components, reviews and ratings had the greatest influence on their decision to buy. However, 40% of the remaining participants said all three were equally important.
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Traffic & Conversion Suite
The Traffic & Conversion Suite (T&C Suite) is a specific combination and sequence of trust-building tools that implements the right social proof and trust signals at optimal points along the conversion path to address the three critical conversion questions: Can I trust this website? Can I t...
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