What behavioral psychology principles are found at work in the psychology of product reviews?
Traffic & Conversion Suite
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Open Mar 08, 2023 - 03:15 PM
Product Reviews, Q&A
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Mar 08, 2023 - 03:15 PM
Popularity and risk avoidance are the main behavioral psychology elements tied to product reviews. Popularity, is when people buy the most popular choice because it feels like a safe choice. Risk avoidance is where consumers choose the product with more reviews and higher star ratings to follow the crowd and lower the risk of purchasing an inferior product.
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