Which is more important: the number of ratings, or the star rating?
Traffic & Conversion Suite
Status:
Open Mar 08, 2023 - 03:15 PM
1answer
Answer
Mar 08, 2023 - 03:15 PM
The star rating is slightly more important than the number of ratings. 77% of consumers choose 4.5 or higher star ratings, even if lower ratings have more reviews. 31% select the highest combination of star rating and reviews. 34% choose the highest star rating when reviews are equal. 25% choose the highest review if there is a fixed 4.5-star rating.
View More Product Details
Traffic & Conversion Suite
The Traffic & Conversion Suite (T&C Suite) is a specific combination and sequence of trust-building tools that implements the right social proof and trust signals at optimal points along the conversion path to address the three critical conversion questions: Can I trust this website? Can I t...
See More
View all Traffic & Conversion Suite Questions & Answers
