Answers
Mar 09, 2023 - 09:21 AM
Displaying answers to questions improves search rankings, showing that you are an expert in your field. Q&A is an opportunity to assist and resolve doubts for shoppers who are in the act of engaging with your products and brand. Customers who do research before making a purchase demonstrate a greater intent to buy. Q&A delivers these customers to your site.
May 26, 2023 - 01:52 PM
According to eCommerce Fastlane.com "Q&A reigns supreme as the type of UGC (user-generated content) with the most powerful impact on conversion. There was a staggering 177.2% lift in conversion among consumers who interacted with Q&A on the product page." Other websites such as RVUpgrades have seen an average conversion rate of 75% for those online shoppers who engage with Q&A.
Jun 16, 2023 - 10:13 PM
Having a Q&A/FAQ section on an online store can greatly improve its conversion rate by offering shoppers quick and simple answers to their inquiries regarding the brand, competition, category, or product. Without these answers readily available on the website, customers may choose to leave. The addition of a Q&A section builds trust, provides valuable information, and boosts credibility, ultimately contributing to increased conversions for most shoppers.
