Can you evaluate the performance of ads with seller ratings?
Seller Ratings
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Open Mar 09, 2023 - 01:19 PM
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Answer
Mar 09, 2023 - 01:19 PM
Yes, a study showed that you can measure the value of Seller Ratings. To get an accurate reading, you must ignore Search Partner ads and only look at non-brand search campaigns. CTR is lower for Search Partners, and brand ads are too bulky.
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Seller Ratings
Seller Ratings are ratings and reviews left by your customers about the overall shopping experience with your company or website. When star ratings appear in the rich snippets of your Google Ads and organic search results, your listings are more attractive, eye-catching, and trustworthy. This transl...
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