Answer
Mar 09, 2023 - 01:32 PM
Social proof is a proven behavioral science principle where people copy the actions, attitudes, and purchase behavior of others in order to make decision-making easy by reducing the cognitive load of thinking and analyzing for themselves and to fit in with the larger or desirable group, also known as belonging. Social proof can come in a variety of ways, including testimonials, ratings and reviews, word of mouth, watching the behavior of others, and a stated number of how many others have done the behavior, or purchased the product. Social proof is generally more persuasive when the target audience has not done the behavior before, or they are new to the product or situation. Dr. Robert Cialdini coined the term in 1984 in his book "Influence: The Psychology of Persuasion."
