Answers
Mar 09, 2023 - 01:32 PM
Social proof increases conversion rates and sales, and accounts for a significant amount of word-of-mouth marketing, as 82% of American consumers ask friends and family for purchase recommendations, and 83% of consumers who follow a brand on social media will recommend it to friends and family. Additionally, 91% of consumers spend time reading reviews before purchasing a product or service. Seller Ratings and Product Reviews are both forms of social proof.
Aug 08, 2023 - 04:29 PM
In a market research survey Contractor Training Center conducted, they found that their “extensive collection of trustworthy customer reviews was one of the several driving factors” for why customers chose them.
