How does social proof work?
Social Evidence
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Open Mar 09, 2023 - 01:32 PM
Social Proof
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Mar 09, 2023 - 01:32 PM
Social proof theory suggests that people tend to mimic or conform to the behaviors of others in similar situations. Social proof, as a marketing strategy, increases online consumer conversion rates by making user-generated content available, such as product reviews, customer feedback and FAQ sections.
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Social Evidence
Social Evidence is a tool that uses small pop-ups on your website to display proven psychological motivators to buy now, including four different types of social proof, scarcity, loss aversion, and promotions. Popularity combined with ethical FOMO (fear of missing out) are emotionally persuasive fac...
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