Are reviews social proof?
Social Evidence
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Open Mar 09, 2023 - 01:32 PM
Social Proof
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Mar 09, 2023 - 01:32 PM
Yes, reviews are social proof tools, and they're important ones: 91% of consumers report reading reviews before making a purchase. When a potential buyer visits your site, they check for the behaviors of other like-minded visitors for validation of their purchase decisions. Even negative reviews provide consumers with an impression of your brand's authenticity and trustworthiness.
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Social Evidence
Social Evidence is a tool that uses small pop-ups on your website to display proven psychological motivators to buy now, including four different types of social proof, scarcity, loss aversion, and promotions. Popularity combined with ethical FOMO (fear of missing out) are emotionally persuasive fac...
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