Answer
Mar 13, 2023 - 03:29 PM
UGC (User-Generated Content) is extremely helpful in SEO because it's a highly trusted, Google-search-friendly form of content. UGC is typically fresh content and updated frequently, can come in high volumes, is relevant and transparent, often packed with brand keywords, is helpful to the consumer, and comes straight from an unbiased source (assuming you collect reviews from verified customers). As a simple SEO and conversion strategy, user-generated content is hard to beat.