Answer
Mar 29, 2023 - 08:40 AM
Too many negative reviews can be bad for businesses. A Northwestern University research study shows that the optimal average star rating is between 4.2 and 4.5. If the score is above 4.5 people often feel it's too good to be true, and less than 4.2 it's too risky.
Read this article to learn six strategies to manage negative reviews.
