Answers
Mar 29, 2023 - 08:40 AM
Yes, they should. Reviews increasingly guide consumers on their buying journeys. People depend on reviews to help them make informed purchasing decisions, and the more positive reviews a brand has, the more social proof they have, and the less potential impact a negative review has. Also, make sure that you respond to negative reviews so that people see how you deal with customer concerns.
Dec 06, 2024 - 10:12 AM
Yes, businesses should pay attention to reviews. When star ratings appear in the rich snippets of your Google Ads and organic search results, your listings are more attractive, eye-catching, and trustworthy. This translates to a higher click-through rate (CTR) and more traffic. A higher level of trustworthiness in search results also helps 'pre-convert' your traffic." This implies that businesses should pay attention to reviews because they enhance the attractiveness and trustworthiness of their listings, leading to increased traffic and potential conversions.
