Answers
Mar 29, 2023 - 08:40 AM
Online reviews are critical to success. 82% of consumers are more likely to buy if a website displays positive ratings and reviews, and 92% of consumers trust online reviews as much as a recommendation by friends or family. Too many negative reviews can damage a brand's ability to sell. See what online shoppers like about reviews.
May 24, 2023 - 09:36 AM
Displaying reviews online can increase conversions on high-priced items by up to 270%. 97% of consumers report that customer reviews influence their purchasing decisions, and products with positive reviews typically sell 200% more than those without. Learn more about the benefits of collecting online reviews.
May 24, 2023 - 09:48 AM
Online reviews can improve your search visibility (SEO) by providing keyword-rich User-Generated Content, and improve your click-through rate by 35%, as well as your conversion rate. When reviews were displayed for a lower-priced product, the conversion rate increased by 190% and 380% for higher-priced products (Northwestern University). Learn how user-generated content and reviews improve traffic and conversions.
May 24, 2023 - 09:57 AM
Businesses benefit from displaying reviews online because shoppers use reviews to provide the information they need to make a purchasing decision:
Expertise in the industry
Star ratings
- Real-life applications
Volume of ratings
Details to support the review’s rating
Evidence of product quality and truth of product description
May 24, 2023 - 10:03 AM
- Show expertise in the industry
- Star ratings
- Volume of reviews
- Details to support the reviews rating
- Evidence of product quality and trust of the product description
- Real-life applications
May 24, 2023 - 10:12 AM
