Answers
Mar 29, 2023 - 08:40 AM
Customer reviews are the main source of information for many shoppers. A study done by Northwestern University's Spiegel Digital and Database Research Center found that reviews help establish authenticity and trust. Ratings and reviews are the factors that most influence purchasing decisions, outranking family and friend recommendations, brand names and shipping costs.
Apr 17, 2023 - 12:56 PM
Reviews are the core component of social proof, and people look for social proof (what others are or have done) when they are unfamiliar with the company, product, or brand. According to Dr. Robert Cialdini, social proof is the most powerful form of persuasion.
