Answers
Mar 29, 2023 - 08:40 AM
Big ticket items. The higher the purchase price is, the more importance customers place on reviews. Consumers want to know how well these products work and if other customers are satisfied with their purchase. Reading reviews allows them to match their expectations of the product with the experiences of people who have used it.
Apr 17, 2023 - 12:53 PM
Besides price, the complexity or importance of the product in a person's life is also a big factor. For example, if the product affects a person's health, image, or money, then people are more inclined to read reviews. Reviews are also most important when the shopper has no previous experience with the seller, the product, or the brand.
