Answer
Apr 13, 2023 - 04:03 PM
Yes, reviews that are compensated in some way should indicate that the reviewer received compensation. According to the Federal Trade Commission: "People should be able to trust that reviews reflect the honest opinions of customers or experts who actually used a product or service. Some businesses abuse that trust by writing or procuring fake reviews or by paying supposedly independent websites for good rankings. This kind of deception and manipulation harms both consumers and honest companies."
The FTC also adds: "If you offer an incentive for a review, don’t condition it, explicitly or implicitly, on the review being positive. Even without that condition, the review should disclose the incentive, because its offer may introduce bias or change the weight and credibility that readers give the review."
