Answer
May 16, 2023 - 10:33 AM
A study by BrightLocal found that 72% of consumers trust online reviews as much as personal recommendations. The study also found that 92% of consumers will only use a local service if it has at least four stars. https://results.shopperapproved.com/b...
Star ratings can also help businesses to improve their SEO. Google uses star ratings as a ranking factor, so businesses with high star ratings are more likely to rank higher in search results.
However, it is important to note that star ratings should not be the only factor that potential customers consider when making a purchase decision. It is also important to read the reviews themselves to get a more complete picture of what other people have experienced.
Here are some tips for businesses that want to improve their star ratings:
- Provide excellent customer service. This is the most important factor in getting positive reviews.
- Respond to reviews, both positive and negative. This shows potential customers that you are interested in their feedback and that you are willing to address any concerns they may have.
- Ask for reviews. Don't be afraid to ask your customers to leave reviews. You can do this by sending them an email or by asking them in person.
- Offer incentives for reviews. You can offer incentives for reviews, such as a discount on their next purchase or a free gift.
By following these tips, businesses can improve their star ratings and attract more customers.
