Answer
May 23, 2023 - 01:46 PM
Q&A (sometimes known as FAQ) can improve search engine optimization results by helping you gain the featured snippet at the top of the page. Most search queries these days come in the form of a question, and search engines like Google and Bing are anxious to deliver the best answer to those questions right at the top of the search engine results page (SERP). Q&A is naturally optimized to feed those top of page listings, since it contains the 40-60 word answers that directly address the queries being made by searchers. Thus your answers can become the highly-coveted "featured snippets" that show at the top of the page.
When your answer to the question appears in the top organic search positions, it becomes the trusted answer that gets the majority of the clicks and conversions, which results in your page being recognized as the trusted authority for answers to that original question, as well as similar topics. Read more about how FAQ can improve your organic traffic and conversion rates.
