Answers
May 26, 2023 - 02:25 PM
The commerceshop.com found that 85% of online shoppers buy after reading product reviews. BigCommerce says that reviews generate 62% more revenue per site visitor, and Shift4Shop data shows product reviews increase conversion rates by 44%. Shopper Approved research found that 80% of consumers say that product ratings and reviews are important when searching for products online.
Jun 16, 2023 - 06:53 PM
Yes, ratings and reviews increase conversion rates. According to ecommerce Fastlane.com "There was a 108.6% lift in conversion among shoppers who interact with ratings and reviews. There's a 71.9% lift in conversion among those who click to only see one-star reviews, which is proof positive that negative reviews don't necessarily scare shoppers away." Read more about how ratings and reviews improve conversion rates.
Jun 16, 2023 - 06:58 PM
Ratings and reviews improve conversion rates by increasing a website's trust, helping to answer shoppers' questions, and providing vital social proof. A study by Northwestern University and the Spiegel Research Center found that for expensive items, reviews increased the conversion rate by 380%.
