Answer
May 29, 2023 - 04:06 PM
To get more website traffic and conversions at the same time, you need to produce helpful content that answers your shopper's questions about your company, category, products, alternative options, and competitors. These questions typically include:
- How much does it cost? What are the variables that go into pricing?
- How-to (buy, compare, fix, install, use, etc)
- What to avoid when considering your category
- What to consider when thinking about the solution
- Comparison of product A vs product B
- Who are the top providers?
- What are the top products to consider
This type of content includes blog articles, videos, and shorter, search-optimized Q&A that link to these longer-form media assets. The right content will attract better-qualified traffic, and improve your conversion rate because it's answering the real questions that people considering your solution will have. Also, consider publishing new content at least 1x per day, as Google tends to have a positive bias toward sites that are active, regular publishers.
Learn more about search-optimized Q&A, and how it can improve your traffic and conversions.
