Answer
Jun 25, 2023 - 06:32 PM
Behavioral design, also known as behavioral economics, focuses on leveraging the psychological factors that influence human decision-making. It acknowledges that people are not purely rational beings but are influenced by dozens of cognitive biases, heuristics, and social factors. By understanding and leveraging these influences, behavioral design aims to guide users toward desired behaviors and actions. Applying the right behavioral design principle at the right time can significantly improve a website's conversion rate, and is, therefore, a major component in the CRO tool chest.
