Answer
Jun 25, 2023 - 06:38 PM
In an online marketplace, one of the biggest hesitations for users is trust. Using Trust Signals can show a user that your business is reputable, trustworthy, and safe. This relieves the anxiety of shopping online and allows the user to navigate more with the subconscious System 1 and less with the laborious and effortful System 2. This decrease in mental effort increases both the user’s motivation and ability to complete the desired behavior.
