Answer
Jul 02, 2023 - 02:27 PM
Q&A can be used effectively at every stage of the buyer journey or funnel. Simply identify the problem, symptom, or pain search terms, the industry search terms, category search terms, competitor and vs search terms, as well as the brand and product search terms, and turn those into questions and answers. Support the more competitive search terms with pillar or cluster articles that you link to from the Q&A.
