Answers
Nov 12, 2024 - 02:51 PM
To better prepare for Black Friday, whether you're an Ecommerce shop or a retailer, social proof is key.
Think of the last time you purchased anything before reading reviews, watching a video, or seeing the product in person.
Showcase Top Reviews: Highlight your best reviews on product pages and social media to build excitement and confidence in your brand.
Leverage Google Reviews: Use a trusted review partner, like Shopper Approved, to get your reviews visible on Google, attracting more traffic just in time for Black Friday.
Nov 12, 2024 - 02:53 PM
Here are some helpful tips to get an ecommerce shop ready for Black Friday:
Optimize Your Website Speed: Make sure your site loads quickly, especially on mobile devices, so customers don’t abandon their carts due to slow loading times.
Stock Up on Inventory: Ensure your best-selling products are well-stocked and ready for high demand to avoid sell outs or delays.
Create Eye-Catching Deals: Plan your discounts and promotions in advance and make them clear and compelling to grab shoppers’ attention.
Streamline Checkout Process: Simplify your checkout to minimize cart abandonment consider adding guest checkout options and clear payment methods.
Use Social Proof: Display recent reviews and customer testimonials to build trust and give new customers confidence in their purchases.
Build Excitement with Email Marketing: Send out teaser emails about upcoming deals to build anticipation, and follow up with reminders when sales go live.
Check Mobile Optimization: Ensure that all pages, images, and the checkout process look and work perfectly on mobile devices.
Test for High Traffic: Make sure your site can handle the increased traffic. Stress-test it to avoid crashes on the big day.
Set Up Customer Support: Be prepared to handle a higher volume of questions by staffing up customer service or adding chat support options.
Retarget Abandoned Carts: Use re targeting ads or emails to remind customers to complete their purchases if they leave items in their cart.
These steps will help ensure your ecommerce store is prepared for a successful Black Friday! Want to work with your ecommerce brand strategist to help you with everything, book a free consultation with Shopper Approved today.
