Answers
Nov 18, 2024 - 01:48 PM
Star ratings on Google Ads are displayed as part of the "Seller Ratings" automatic ad extension. To qualify, businesses must have at least 100 verified reviews with an average rating of 3.5 stars or higher over the past 12 months. These ratings enhance ad visibility, potentially increasing click-through rate by up to 17%.
Nov 18, 2024 - 01:51 PM
- Seller Ratings Extension: Star ratings appear as part of the "Seller Ratings" automatic ad extension in Google Ads.
- Minimum Requirements: Businesses must have at least 100 verified reviews to qualify for star ratings.
- Average Rating Criteria: A minimum average rating of 3.5 stars is required over the past 12 months.
- Enhanced Visibility: Star ratings can improve ad visibility and credibility.
- Increased Click-Through Rates: Ads with star ratings may see click-through rates increase by up to 17%.
Nov 18, 2024 - 01:51 PM
Seller ratings are an automatic ad extension in Google Ads that display a business's average customer rating alongside its ads. This feature helps consumers quickly assess a business's reputation, providing valuable social proof that can influence purchasing decisions and enhance the overall effectiveness of the ad.
To qualify for star ratings in Google Ads, businesses must have at least 100 verified reviews and maintain an average rating of 3.5 stars or higher over the past 12 months. These criteria ensure that only businesses with a solid reputation benefit from displaying star ratings, promoting trust among potential customers.
Star ratings significantly enhance ad visibility and credibility in search results. Ads that feature positive ratings are more appealing to consumers, leading to increased click-through rates (CTR). Research shows that ads with star ratings can see CTR boosts of up to 17%, driving more traffic and potential conversions for businesses.
Incorporating star ratings into Google Ads is crucial for businesses aiming to improve their online presence. Positive ratings not only build consumer trust but also increase engagement with ads, ultimately leading to higher conversion rates. By meeting the requirements for seller ratings, businesses can leverage their reputation to attract more customers effectively.
