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What Are Google Store Ratings? Seller Ratings
Google Store Ratings (formerly known as Seller Ratings) are an automated ad extension that displays a business's average rating (out of 5 stars) alongside their text ads on Google search results 1. These ratings are based on customer reviews collected from various sources, including Google-approved third-party review platforms like Shopper Approved 5.
Benefits of Google Seller Ratings
How to Obtain Google Store Ratings
Displaying Store Ratings
Requirements for Google Store Ratings
To qualify for Google Store Ratings, businesses must meet the following criteria:
Have at least 100 unique reviews within the past 12 months
Maintain an average rating of 3.5 stars or higher
Reviews must be from the same country as the target audience of the ad campaign
Reviews must be verified with proof of purchase 3
Benefits of Google Seller Ratings
Implementing Google Store Ratings can provide several advantages:
Increased Click-Through Rates (CTR): Ads with store ratings can see a CTR increase of up to 17% 5.
Enhanced Ad Visibility: Star ratings make ads more prominent in search results, helping businesses stand out from competitors 2.
Improved Trust and Credibility: Positive ratings from verified customers build confidence in potential buyers 1.
Potential SEO Benefits: While not directly impacting SEO, higher CTRs can indirectly improve organic search rankings 1.
How to Obtain Google Store Ratings
Use Google-Approved Review Platforms: Partner with review collection services like Shopper Approved that are recognized by Google 5.
Implement Google Customer Reviews: This free program allows businesses to collect reviews directly through Google 2.
Encourage Customer Feedback: Actively request reviews from customers after their purchase to build up your review count 5.
Maintain Quality Service: Consistently provide excellent customer experiences to ensure positive ratings 1.
Displaying Store Ratings
Once you meet the requirements, Google will automatically display your seller ratings in eligible ads. You can check your eligibility by using Google's seller ratings tool 4.
Regularly monitor your ratings and address any negative feedback promptly
Use the feedback to improve your products and services
Showcase positive reviews on your website to further build trust 5
By leveraging Google Store Ratings, businesses can significantly enhance their online presence, build customer trust, and potentially increase their conversion rates. It's a powerful tool that combines social proof with advertising effectiveness, making it a valuable asset for any e-commerce business 1 2 5.
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Open Nov 19, 2024 - 09:46 AM
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Seller Ratings
Seller Ratings are ratings and reviews left by your customers about the overall shopping experience with your company or website. When star ratings appear in the rich snippets of your Google Ads and organic search results, your listings are more attractive, eye-catching, and trustworthy. This transl...
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