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Do Google Store Ratings and Reviews Improve SEO? Seller Ratings
Yes, Google Store Ratings (formerly known as Google Seller Ratings) can improve SEO in several ways. Here’s how they contribute to better search engine performance:
Rich Snippets in Search Results: When store/seller ratings, including star reviews, appear in rich snippets on Google Ads or organic results, they make listings more visually appealing, credible, and trustworthy. This can lead to higher click-through rates, which is a positive signal for SEO.
User-Generated Content: Reviews and ratings often contain keywords and phrases relevant to your products or services. This user-generated content helps improve keyword relevance, making your site more likely to rank for those terms.
Increased Engagement and Trust: Google values sites that demonstrate user engagement and trustworthiness. Positive store/seller ratings act as social proof, showing Google and potential customers that your business is reliable, which may boost your ranking.
Improved Performance Metrics: Listings with ratings typically have higher click-through rates (up to 17% improvement) and can drive up to 4 times more traffic. These metrics contribute to better SEO performance.
For more details, you can explore the full explanation on Shopper Approved and related pages.
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Open Nov 19, 2024 - 10:24 AM
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Seller Ratings
Seller Ratings are ratings and reviews left by your customers about the overall shopping experience with your company or website. When star ratings appear in the rich snippets of your Google Ads and organic search results, your listings are more attractive, eye-catching, and trustworthy. This transl...
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