What is loss aversion?
Social Evidence
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Open Nov 19, 2024 - 10:57 AM
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Nov 19, 2024 - 10:57 AM
Loss aversion is a tactic that emphasizes what a customer might miss out on if they don't act quickly. This is effective because people are generally more motivated to avoid losses than to achieve gains. Social Evidence, a type of social proof software, uses this principle by displaying proven psychological motivators to buy now, such as scarcity and promotions, to significantly influence shoppers to make a purchase.
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Social Evidence
Social Evidence is a tool that uses small pop-ups on your website to display proven psychological motivators to buy now, including four different types of social proof, scarcity, loss aversion, and promotions. Popularity combined with ethical FOMO (fear of missing out) are emotionally persuasive fac...
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