Increase traffic & sales with new AI-Powered Q&A
- Increase organic click-through rate up to 121% (Answerbase)
- Increase organic traffic up to 400%
(ePestSupply) - Increase conversion rate by an average of 441% (Answerbase)
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What is AI-Powered Q&A?
AI-Powered Q&A, or AI Q&A for short, is an intelligent question and answer engine powered by artificial intelligence and designed to rank your product questions and answers at the top of organic search results (specifically in the Featured Snippet position). It will also display them on your product pages.
Why do I need AI Q&A?
AI Q&A helps you to answer customer questions you didn’t even know existed.
AI Q&A turns you into an SEO and CRO ninja. Here’s how…
Our Q&A is a searchable database of answers to your shoppers' most common questions, giving them answers when it counts, which increases their confidence to buy.
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1AI Q&A shows you exactly what consumers are searching for online
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2Artificial intelligence helps you answer each question
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3Each Q&A is optimized to give it the highest chance of showing up in Google and Bing organic search results (generating more visibility and traffic)
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4Strategically display all of the answers on your website, resolving customer’s concerns and increasing your conversion rate and sales!
AI Q&A directly improves your key marketing metrics:
- Get up to 4x more organic keywords on page one of Google and Bing
- Increase your click-through rate (CTR) in search by an average of 121%
- Increase your website conversion rate by an average of 441%
- Boost your customer lifetime value (LTV) by up to 2x
- Lower support costs by up to 60%
AI Q&A changes the way you think about content. Here’s how it works:
Google is just a big Q&A engine, and in recent years, they have made it perfectly clear that they will promote companies who provide well-thought-out, relevant content in the form of helpful questions and answers.
Consumers ask questions and you provide answers
There are two ways we collect questions. Either your visitors ask them in the Q&A app on your website, or our AI tool goes out and finds them for you online and on your site; it then helps you find the best answer for each question, which you can edit and enhance based on your industry and product expertise.
We search-optimize each answer to help them show up as “Featured Snippets” above position #1
Featured Snippets get up to 35% of all traffic on page one, and AI Q&A uses several cutting-edge SEO strategies to maximize your chances of being displayed in this coveted section. The more questions you answer, the more chances you have of showing up.
Your answers can also show up at the top of organic search results
If you don’t make the Featured Snippets section, don’t worry, there is still a good chance that your AI Q&A will display at the top of organic search listings whenever a potential customer performs a search related to the questions you answer. AI Q&A can also show up in the “People Also Ask” section.
Get up to 4x more high-converting
search traffic
Our AI Q&A tool is strategically engineered to get your Q&A’s indexed and displayed in Google with links directly to your product pages. As you add more Q&A’s, your organic listings will increase, along with your organic search traffic.
Turn up to 75% of customer questions into actual sales
Not only does AI Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answers to their questions. On average, customers who simply view the AI Q&A tool on our clients’ websites convert at 7.5%, and customers who get a direct answer to their product question convert at up to 75%!
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.”
RV UPGRADES
Part of the Traffic & Conversion Suite
Store Ratings build your brand reputation and get you found online
Store Ratings can be used as a stand-alone product, but when you strategically combine it with Product Reviews, Video Reviews, Search-optimized Q&A, and Website Security it becomes part of the Traffic & Conversion Suite.
The Traffic & Conversion Suite is the most effective way for you to generate more search traffic AND more conversions for your website.
Store Ratings and the social proof they generate are important in answering the first critical conversion question: “Can I trust this Store?”
Product Reviews are the most critical par t of the Traffic & Conversion Suite on product pages
In a July 2021 national survey, 80% of consumers said that product ratings and reviews are important when searching for products online, with 68% saying they have either a ‘high’ or a ‘very high’ influence on their buying decisions.
Learn more about Traffic & Conversion Suite
Product Reviews and the UGC they generate are essential in answering the second critical conversion question: “Can I trust this product?”
Video Reviews build your brand reputation and get you found online
Video Reviews are a super powerful tool for SEO and engagement. And they work even better when used strategically to create more trust and conversions through user-generated content (UGC).To multiply and leverage your social proof and UGC across the web, video reviews are an important component of the Traffic & Conversion Suite.
Learn more about Traffic & Conversion Suite
Increase your site traffic, while also creating more trust and conversions on your product pages with AI Q&A
Not only does AI Q&A help you create a constant stream of high-quality, high-purchase intent organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question, which increases your conversion rate and sales. Especially when combined with Product Reviews and Website Security.
Learn more about Traffic & Conversion Suite
AI Q&A helps answer the critical conversion question: “Can I trust this product?”
Website Security seals in key locations within the conversion path will increase your sales
Not only are Trust Guard seals proven to convert on their own, but they’re also part of the Traffic & Conversion Suite - a highly-effective combination of Product Reviews, Q&A and Website Security tools that are used by sites like Amazon.com to maximize their conversion rates. Now you can use the same strategy on your website.
Learn more about Traffic & Conversion Suite
Website Security Seals answer the third critical conversion question: “Can I trust this transaction?”
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Popular Questions
Social proof theory suggests that people tend to mimic or conform to the behaviors of others in similar situations. Social proof, as a marketing strategy, increases online consumer conversion rates by making user-generated content available, such as product reviews, customer feedback and FAQ sections.
Product reviews and seller ratings are both social proof, which improves SEO in three ways: They are user-generated content, informing visitors while increasing keyword usage. They provide social proof that your website is trustworthy. Trusted sites are more favored in Google results. Ratings from Google Review Partners appear in Ads and organic searches improving visibility. Listings with stars have more credibility, increasing clicks.
Place your Q&A and review sections below product descriptions, with reviews at the bottom. Keep your product and service pages organized and consistent, avoiding large blocks of text or too much company-imposed detail. Partner with Shopper Approved for access to tools and software to help you maintain the valuable SEO ranking of a user-friendly page.
Yes, social proof is based in core psychological principles shown to increase conversion rates by providing potential customers with evidence and proof that other people have had positive experiences with a company, product or service.
The most common forms of social proof in marketing are customer reviews and feedback, listening tools such as Q&A sections and social media, and critical site statistics. Each method presents a different way to engage consumers with other like-minded people and provide them the confidence to make a purchase decision.
The fastest way to build trust on your website home page is to provide clear and accurate information, display website security seals and payment methods, and display customer reviews and testimonials above the fold. As well as providing contact information, and using a recognizable logo can help to build trust with your website visitors.
Source: https://results.shopperapproved.com/b...
Source: https://results.shopperapproved.com/b...
The short answer is, yes, social proof reduces consumer acquisition costs through improved SEO ranking and higher conversion rates. Since most social proof tactics are low- or no-cost, much of the revenue you generate at conversion goes back to your business.
Collect social proof by placing reviews and Q&A sections on product pages, just below the product description. The Q&A provides visitors with more comprehensive information, while reviews offer a sense of connection to the brand and other consumers. Shopper Approved has tools and software that make collecting and using social proof a snap.
Yes, social proof can increase click-through rates because they improve SEO ranking and can include long-tail keywords. Your target audience is more interested in links to products or services that answer their specific questions like the ones that appear in reviews and Q&A pages.
Yes, social proof can improve SEO, especially on well-organized, user-friendly pages like FAQ and reviews. FAQ pages allow you to leverage Google's preference for long-tail keywords of three or more keywords to encourage focused search results. Both FAQ and user-review sections encourage visitors to spend more time on your site, increasing SEO ranking.
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