Our best tools working together for your success
- Maximize your traffic and conversions
- Improve your online reputation
- Build more trust and social proof throughout the conversion path
Watch to learn more
The Traffic & Conversion Suite
Build more off-site traffic in Google while simultaneously creating
the most on-site conversions.
A winning combination
The Traffic & Conversion Suite (T&C Suite) is a specific combination and sequence of trust-building tools that implements the right social proof and trust signals at optimal points along the conversion path to address the three critical conversion questions:
- Can I trust this website?
- Can I trust this product?
- Can I trust this transaction?
We address all 3 concerns by combining the right trust signals and social proof at the optimal points along the buyer journey.
Strategically guide your customers through
the conversion path
From search to checkout, the Traffic & Conversion Suite builds trust
From search to checkout, the Traffic & Conversion Suite builds trust and instills buyer confidence.
The Traffic & Conversion Suite improves your
search traffic and pre-conversions
The T&C Suite
increases your traffic:
Store Ratings
(formerly Seller Ratings)
When star ratings appear in the rich snippets of your Google Ads and organic search results, your listings are more attractive, eye-catching, and trustworthy. This translates to a higher click-through rate (CTR) and more traffic. A higher level of trustworthiness in search results also helps “pre-convert” your traffic.
Product Reviews
Online shoppers love product reviews. In fact, 80% of consumers say that product ratings and reviews are important when searching for products online. Without star ratings in your paid and organic search results, your CTR and traffic will not reach their full potential.
Video Reviews
Video is extremely search engine friendly, and video thumbnails dominate the search engine results page both in size and visual appeal. There's no better way to sell your products online than to display video reviews of your actual customers actively promoting and recommending your products.
Q&A
Featured snippets earn 43% of page one clicks—more than any other search result, hands down! Because of this, they are the most coveted and valuable listings on page one. The best way to increase your chances of standing out in featured snippets is by using our search-optimized Q&A tool.
The Traffic & Conversion Suite increases website conversions
How the T&C Suite
Increases Your Conversion:
Store Ratings
Store Ratings use social proof to tell your shoppers that your online store is trustworthy and answers the critical conversion question: “Do I trust this website?”
Product Reviews
Product Reviews are active endorsements from your existing customers, recommending your products to visitors and helping to answer the critical conversion question: "Do I trust this product?"
Video Reviews
Video is the preferred medium by 67% of site visitors. Many people are visual learners and prefer watching to reading. Video is also extremely persuasive because it’s more credible and packs the extra punch of sight and sound.
Q&A
Searchable Q&A on your product pages is like having 24/7 customer support, without the cost and complexity. On average, 90% of customer support questions are the same repetitive queries. You can now have those questions answered directly and instantly, without the lag and low engagement of AI-driven chat. Plus, with Shopper Approved Q&A, your answers are search-optimized to drive high-converting organic traffic to your website.
Website Security
It’s a proven fact that people don’t buy if they don’t trust the security of the website or the transaction. In fact, research shows that 75% of consumers won’t buy your product if they don’t trust you to protect their data. That’s why security seals are a powerful conversion tool that help answer the critical conversion question: “Can I trust this transaction?”
The Enterprise Suite
When you need even more power to grow your brand, no matter
the size, we’ve got you covered.
The Enterprise Suite uses all the same traffic and conversion tools listed above in the Traffic &
Conversion Suite, plus we add two additional resources to boost your results even further!
Review
Destinations
Your online reputation and visibility is critical to your sustained success and growth. Having the ability to improve your ratings across the web while improving your overall organic search results is key to optimizing what shoppers see, think, and feel about your brand.
With our proactive reputation management tool (we call it Review Destinations), you can send more positive reviews to more places and create more trust and higher conversion rates.
- Take control of your online reputation for good
- Choose where to send your customers to leave reviews
- Get more positive star ratings in Google organic search
Review
Destinations
Social Evidence is an innovative social proof tool that displays real-time information to help inform customers about what other shoppers are doing.
- Display recent 5-star reviews
- Show potential buyers what other customers have recently bought
- Show how many shoppers have visited a certain page
Store Ratings
Starter
Stand out with stars in Google
If you are running Google Ads, then you absolutely must have stars in those ads. They have been proven to increase click-through rate and advertising ROI.
That’s not all. Store Ratings also appear in Google Shopping and organic search to help increase clicks and traffic to your site from multiple directions
Store Ratings on Google Shopping give shoppers an overview of how previous customers felt about their experience of buying from you.
Ready to increase your
traffic and conversions?
See first-hand how Shopper Approved drives more reviews,
more search engine traffic & higher conversions.
Still unsure?
Get started for free with Seller
Ratings
We’re so confident you will love it, that we are offering the
longest free trial in the industry.
45-Day Free Trial NO CREDIT CARD REQUIRED
Ready to increase your traffic and conversions?
See first-hand how Shopper Approved drives more reviews, more search engine traffic & higher conversions.
Still unsure?
Get started for free with Store Ratings (formerly Seller Ratings)
15-Day Free Trial NO CREDIT CARD REQUIRED
Popular Questions
Social proof theory suggests that people tend to mimic or conform to the behaviors of others in similar situations. Social proof, as a marketing strategy, increases online consumer conversion rates by making user-generated content available, such as product reviews, customer feedback and FAQ sections.
Product reviews and seller ratings are both social proof, which improves SEO in three ways: They are user-generated content, informing visitors while increasing keyword usage. They provide social proof that your website is trustworthy. Trusted sites are more favored in Google results. Ratings from Google Review Partners appear in Ads and organic searches improving visibility. Listings with stars have more credibility, increasing clicks.
Place your Q&A and review sections below product descriptions, with reviews at the bottom. Keep your product and service pages organized and consistent, avoiding large blocks of text or too much company-imposed detail. Partner with Shopper Approved for access to tools and software to help you maintain the valuable SEO ranking of a user-friendly page.
Yes, social proof is based in core psychological principles shown to increase conversion rates by providing potential customers with evidence and proof that other people have had positive experiences with a company, product or service.
The most common forms of social proof in marketing are customer reviews and feedback, listening tools such as Q&A sections and social media, and critical site statistics. Each method presents a different way to engage consumers with other like-minded people and provide them the confidence to make a purchase decision.
The fastest way to build trust on your website home page is to provide clear and accurate information, display website security seals and payment methods, and display customer reviews and testimonials above the fold. As well as providing contact information, and using a recognizable logo can help to build trust with your website visitors.
Source: https://results.shopperapproved.com/b...
Source: https://results.shopperapproved.com/b...
The short answer is, yes, social proof reduces consumer acquisition costs through improved SEO ranking and higher conversion rates. Since most social proof tactics are low- or no-cost, much of the revenue you generate at conversion goes back to your business.
Collect social proof by placing reviews and Q&A sections on product pages, just below the product description. The Q&A provides visitors with more comprehensive information, while reviews offer a sense of connection to the brand and other consumers. Shopper Approved has tools and software that make collecting and using social proof a snap.
Yes, social proof can increase click-through rates because they improve SEO ranking and can include long-tail keywords. Your target audience is more interested in links to products or services that answer their specific questions like the ones that appear in reviews and Q&A pages.
Yes, social proof can improve SEO, especially on well-organized, user-friendly pages like FAQ and reviews. FAQ pages allow you to leverage Google's preference for long-tail keywords of three or more keywords to encourage focused search results. Both FAQ and user-review sections encourage visitors to spend more time on your site, increasing SEO ranking.
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